Sunidhi Chauhan has sung a jingle in Bengali after 13 long years. Talking about it, the singer said: “I had last sung a jingle for a biscuit brand.

Bengali is a sweet language and though I have sung many songs in films, I would like to do more jingles as well.” Meanwhile, it’s heard that affording a singer like Sunidhi is a difficult proposition by itself as she would charge three to four times more for a jingle than a song. Drono Acharya, who has composed the 30-second jingle, however, is a happy man.

“Nachiketa and Sunidhi have sung the jingle together. In fact, Nachiketa too is extremely choosy about jingles. The song has shuffle reggae, disco and also a classical touch,” he said.

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